HOCHI MAMA
Hochi Mama is lively, bold, flavourful, humble, playful, and unapologetically homely—qualities that inspired a brand identity bursting with personality. Through hand-drawn illustrations, bold imagery, simplistic typography, and high-contrast design, I set out to capture the frisky, spirited energy that defines the Hochi experience.
From web design to promotional collateral and menus, every touchpoint was crafted to reflect the brand’s cheeky charm and cultural soul—infusing the entire dining journey with an extra hit of spice and warmth.
The menu design follows suit. It’s structured and easy to follow, but never sterile. The same custom typefaces and loud accents keep the brand personality front and centre, while the layout is designed to guide diners through the offering without overwhelming. It feels curated, but with a street-food heart.Together, these touchpoints build a brand that doesn’t just tell you what it is—it shows you, in full colour and full volume.
As Hochi has a CBD venue and a Richmond venue, we used colours to decipher the difference, pink for CBD and green for Richmond. This allowed us to communicate through visual cues and allowed the independent venues to still have a sense of their own individual idenitty.
